From 26 February to 1 March, Norica was once again present at IWA OutdoorClassics 2026 in Nuremberg, one of the most important trade fairs in the shooting sports sector. Once again, we had the opportunity to connect with distributors, suppliers and professionals in the sector, sharing our vision and the evolution of the brand.
At the stand, our team was the real star of the show. This year, our team has been strengthened with the addition of new members who, together with the existing team, brought energy, fresh ideas and experience, reinforcing our commitment to innovation and accumulated know-how. Their involvement and professionalism made it possible for each visitor to learn about our work and our approach to sport shooting.
The fair allowed us to show how we continue to refine processes and consolidate the quality of our products, respecting the essence of Norica and adapting to market needs. In this vein, we continue to work on the evolution and formulation of the brand, driving innovation from our experience and with a clear desire to get closer to the end user.
IWA OutdoorClassics was also a key meeting point for strengthening relationships with our current partners and distributors, consolidating a more competitive offering and tackling new challenges. This penetration strategy allows us to gain momentum, continue expanding our presence and reinforce our positioning in all markets.
Once again, our presence at IWA2026 demonstrated that Norica continues to be a vibrant brand in constant evolution, where tradition and experience are combined with innovation and the efforts of a team that is the true strength of the brand.
